Origin Story
Everything great starts with an idea. The Startup Evangelist was born from a bold vision to document and share Africa’s most powerful startup stories. For too long, our narrative had been written by others. It was time to reclaim it, to spotlight our own founders, investors, innovators, and leaders.
In rooms where Africa’s future was being imagined - where policy, capital, and startup ecosystems intersected - one silent observation kept lingering: “How can more people be in these rooms?”
The Startup Evangelist (TSE) was born from this very tension and frustration. Frustration that access to capital, meaningful content, and the right networks always felt like a luxury for the few.
How could we turn it from a luxury of the few and make it a fuel for the many?
For months, the idea of building a platform that documents and shares the most catalytic stories and tools for African startups lingered.
The kind of platform that doesn't just inform, but unlocks. That doesn’t just inspire, but builds bridges
One day, the camera was switched on. And that hesitation became movement.
From startup storytelling, to ecosystem insight.
From hidden rooms to open access.
TSE exists to make sure that if you’re building for Africa — you’re not building alone.
Watch this video and understand what motivates us into action.
A thriving African Startup ecosystem.
Recognized globally for its innovation and impact.
To elevate African entrepreneurs by providing the tools, knowledge and networks to grow and scale their businesses.
We believe in the potential of African entrepreneurs.
We are committed to uplifting and enabling.
We foster collaboration and mutual support.
We encourage creative solutions to local challenges.
Founder & Host
Daniel Kitwa is a seasoned pan African investment and advisory professional with core understanding of concessional & commercial products i.e. grants, equity, and debt instruments in both fund management, transaction advisory, consulting, and strategy functions.
Co-Founder, Head of Content
Wanja is a thinker and problem solver working at the intersection of education, communication and research for development.
We utilize storytelling to make ecosystem knowledge accessible. We focus on founder-first guidance to create an inclusive Afro-centric startup environment.
Through our unique storytelling approach, we create ground for authentic unfiltered conversations shared by real founders in Africa.
Over 13,000 people reached, over 30 high profile interviews done, and countless tools and playbooks designed to impact the African startup landscape.
We create the resources, tools, and content that give founders access to critical knowledge for building sustainable startups in Africa.
